We all know that our Customers are the heart of our business, and it is critical that they are happy with the products or services we provide. I’d like to introduce you to a new concept to help you provide service beyond their expectations, to create life-long customers and improve your business’ performance.
“Raving Fans” is a book written by Ken Blanchard, released in 1993. The concept behind creating Raving Fan customers is simply to figure out what the vision for your business is, check your vision against that of your customer, and then deliver against that vision plus 1%.
Read more about Raving Fans
Simply put, as the owner of a business, you have the power to either turn people toward your business or turn them away.
When your vision is in place for how you want to interact with customers—deliver against that plus 1% improvement every day. The great thing about vision is that it changes with time, customer needs, market needs, and personal or professional needs. Adjust it as you need to, but continue to deliver the core of what you started when you realigned yourself to create true “Raving Fans” customers.
Raving Fan customers won’t even think about going anywhere but to you, and they will tell everyone about how great your offer is.
I’d like to add another element to this. If you create Raving Fan Staff, just imagine how many more sales people you have out there talking about your business! And then imagine the experience your customers are having when they work with your business!
So what are you doing to inspire and excite your people? Think about the environment they are in; the work they do; where they want to be.
Empower, listen, praise, support, guide, and help your people win at work and personally. Lead at a higher level. Lead your people to greatness as you create a high performing business that makes life better for everyone.
To survive in business —you need Raving Fan customers. And to get them, you need Raving Fan Staff!
Tuesday, June 30, 2009
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